business marketing articles

6 Recession-Proof Business Marketing Strategies
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6 Recession-Proof Business Marketing Strategies

Opinions expressed by entrepreneur contributors are their own.

In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there’s currently a 30% chance of recession, and that number has doubled over three months.

As a large or small business, it’s essential to have a plan if a recession hits. Luckily, there are several recession-proof business marketing strategies that you can use. These marketing ideas will help your business continue to find success, even during a recession. Continue reading, and find out how

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Chocolate Mummy Cookies – Eat Yourself Skinny
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Chocolate Mummy Cookies – Eat Yourself Skinny

Get festive this Halloween with these delicious Chocolate Mummy Cookies! Made healthier with zero butter, oil or refined sugar and is the perfect spooky treat your kids will love!

Get festive this Halloween with these delicious Chocolate Mummy Cookies! Made healthier with zero butter, oil or refined sugar and is the perfect spooky treat your kids will love!

Halloween is right around the corner and these adorable chocolate mummy cookies are sure to be a hit with your kids! Not only are the cookies super cute with those googly eyes and white chocolate bandages, but the combination of chocolate and peanut butter in these fudgy cookies makes them such a winner! Perfect for Halloween parties served with my Frankenstein rice krispie treats and this Halloween charcuterie board!

Why You’ll

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No Bake Chocolate Pumpkin Bars
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No Bake Chocolate Pumpkin Bars

These No Bake Chocolate Pumpkin Bars are filled with delicious ingredients like peanut butter, pumpkin, rolled oats, and puffed rice cereal all topped with a layer of dark chocolate and festive sprinkles for the perfect sweet treat!

These No Bake Chocolate Pumpkin Bars are filled with delicious ingredients like peanut butter, pumpkin, rolled oats, and puffed rice cereal all topped with melted dark chocolate and festive sprinkles for the perfect sweet treat!

Is there anything better than a chewy peanut butter bar? Well yes. A chewy peanut butter PUMPKIN bar all drizzled with melted dark chocolate! Seriously SO dang good and made festive for Halloween with fun sprinkles. These chocolate pumpkin bars are super simple to make and only take about 10 minutes with zero baking necessary. Simple, delicious and your kids will absolutely love

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As Gen Z’s Shopping for Energy Grows, Companies Should Adapt Their Advertising
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As Gen Z’s Shopping for Energy Grows, Companies Should Adapt Their Advertising

Companies are always eager to know what’s the easiest way to market to the biggest audiences. Whereas the Millennials signify the biggest group of customers and the Child Boomers have the biggest shopping for energy, Gen Z’s spending energy is on the rise.

In accordance with a Bloomberg report from final 12 months, the younger college students and professionals command $360 billion in disposable earnings. As that determine will increase, companies are striving to determine tips on how to market to this era and lots of battle to find tips on how to get them to purchase, particularly as their

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Elaborate duct tape dress wins Los Angeles teen a national scholarship contest
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Elaborate duct tape dress wins Los Angeles teen a national scholarship contest

LOS ANGELES, CA - JULY 07: Karla (cq) Torres (cq), 18, of Los Angeles, is a finalist in the Stuck At Prom, a duct tape scholarship contest, on Friday, July 7, 2023 in Los Angeles, CA. The contest awards scholarships to high schoolers who make the best prom attire out of Duck Brand Duct tape. Torres will be attending California State University Fullerton pursuing a degree in business marketing starting Aug. 2023. Karla spent 120 hours making the dress. (Gary Coronado/Los Angeles Times)

Eighteen-year-old Karla Torres of Los Angeles is the winner of Stuck At Prom, a duct tape scholarship contest. The contest awards scholarships to high schoolers who make the best prom attire out of Duck brand duct tape. (Gary Coronado/Los Angeles Times)

A Los Angeles teen who designed and made a Marie Antoinette-style prom dress completely out of duct tape was named Wednesday as the winner of a national scholarship contest.

Karla Torres, who graduated this spring from Francisco Bravo Medical Magnet High School in Boyle Heights, won a $10,000 scholarship after amassing the most votes for her dress in the

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Raspberry Walnut Salad with Chicken
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Raspberry Walnut Salad with Chicken

My favorite Raspberry Walnut Salad with Chicken made with leafy greens, fresh raspberries, shredded chicken, chopped walnuts, and sliced ​​red onions all tossed with a creamy raspberry vinaigrette!

My favorite Raspberry Walnut Salad with Chicken made with leafy greens, fresh raspberries, shredded chicken, chopped walnuts, and sliced ​​red onions all tossed with a creamy raspberry vinaigrette!

This salad truly has all my favorite components! Sweet and tart raspberries, leafy greens, tender shredded chicken, savory red onions, crunchy walnuts and drizzled with the most delicious raspberry vinaigrette! So delicious and super simple to throw together.

You can easily customize this salad to your liking as well. Sprinkle in a little goat cheese or feta cheese, swap out the raspberries for strawberries, blueberries or other fruit of your choice, add

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Rainbow Orzo Salad – Eat Yourself Skinny
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Rainbow Orzo Salad – Eat Yourself Skinny

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!

If you are looking for a fresh and easy summer side dish, then look no further! This Rainbow Orzo Salad is full of colorful veggies, fresh herbs, and tender orzo pasta all tossed in the most delicious lemon herb dressing! This orzo pasta salad is one of my absolute favorite go-to dishes in the warmer months and is one I love making for a crowd.

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How NFL opportunities have transformed BYU’s running game
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How NFL opportunities have transformed BYU’s running game

Atlanta Falcons running back Tyler Allgeier breaks off a big run during game against Tampa Bay Sunday, Jan. 8, 2023, in Atlanta. The former BYU star is among a number of former BYU players making an impact in the NFL.
Atlanta Falcons running back Tyler Allgeier breaks off a big run during game against Tampa Bay Sunday, Jan. 8, 2023, in Atlanta. The former BYU star is among a number of former BYU players making an impact in the NFL. | John Bazemore, Associated Press

Harvey Unga is doing it again.

The former BYU running back, who is No. 2 in program history with 3,455 yards and 36 touchdowns, is making another impressive run — only this one doesn’t include the football.

“I love my room. The culture we have built in there is cool to see.” — BYU running

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