Core messaging during the COVID -19 pandemic has focused on the role each citizen plays in bringing the situation under control. Good hygiene and social distancing have been spoken about widely and it is acknowledged that the latter is the primary risk control measure.
The role of key workers has also been widely discussed, such as the value of NHS staff and care workers, the role of educators and the rapid transition to home schooling. And as I sit here at home thinking about the 27 million households in the UK on lockdown, and the impact on people and their
