business marketing definition

As Gen Z’s Shopping for Energy Grows, Companies Should Adapt Their Advertising
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As Gen Z’s Shopping for Energy Grows, Companies Should Adapt Their Advertising

Companies are always eager to know what’s the easiest way to market to the biggest audiences. Whereas the Millennials signify the biggest group of customers and the Child Boomers have the biggest shopping for energy, Gen Z’s spending energy is on the rise.

In accordance with a Bloomberg report from final 12 months, the younger college students and professionals command $360 billion in disposable earnings. As that determine will increase, companies are striving to determine tips on how to market to this era and lots of battle to find tips on how to get them to purchase, particularly as their

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Rainbow Orzo Salad – Eat Yourself Skinny
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Rainbow Orzo Salad – Eat Yourself Skinny

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!

If you are looking for a fresh and easy summer side dish, then look no further! This Rainbow Orzo Salad is full of colorful veggies, fresh herbs, and tender orzo pasta all tossed in the most delicious lemon herb dressing! This orzo pasta salad is one of my absolute favorite go-to dishes in the warmer months and is one I love making for a crowd.

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Insider Sell: Executive Chair – GuruFocus.com
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Insider Sell: Executive Chair – GuruFocus.com

On July 6, 2023, Jonathan Oringer, the Executive Chairman and 10% owner of Shutterstock Inc (SSTK, Financial), sold 44,535 shares of the company. This move is part of a series of transactions Oringer has made over the past year, during which he has sold a total of 501,734 shares and made no purchases.

Jonathan Oringer is a significant figure in the digital media industry. He founded Shutterstock in 2003, which has since grown into a leading global provider of high-quality licensed photographs, vectors, illustrations, videos, and music. The company’s robust platform currently boasts over 350 million images and

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Athlete Endorsements What are the FTC Rules?
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Athlete Endorsements What are the FTC Rules?

The first article in this series explained the requirements under the FTC’s current Endorsement Guides that athletes must have “clear and conspicuous” disclosures to endorse a product or promote a business.

But what happens if an athlete does not disclose their relationship in their online advertisements? And what is the business’s responsibility for disclosing relationships in its own advertising business?

This second article presents various scenarios exploring disclosure requirements and detailing important considerations for businesses as they approach endorsement deal negotiation and enforcement.

Scenario 1: You —a business owner —signed an endorsement deal with a student-athlete. They post on their

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How To Overcome Jet Lag
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How To Overcome Jet Lag


Are you preparing for a vacation and traveling by plane? There are ways to shield your body against jet lag and overcome it, reducing the symptoms that can ruin your vacation.

Why do we get jet lag?

Jet lag occurs when we travel by plane and change two or more time zones, this disrupts the body’s circadian rhythm. The symptoms are a result of the circadian rhythm being detuned. The circadian rhythm is the pattern that our body follows within a 24-hour period. This rhythm essentially determines when it’s time to sleep and when it’s time to wake up. It

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Free Coaching Lesson You Can Use Instantly To Stand Out From The Crowd
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Free Coaching Lesson You Can Use Instantly To Stand Out From The Crowd


You will notice a change of status in minutes!

I was stunned by how fast people walked when I first visited the City of London. It was a world apart from how I grew up in the furthest of south Europe, where we would take our time to enjoy the scenery and chat with people on the street almost every time we went somewhere on foot.

A fast walk is a sign of determination and is a habit of go-getters. These are people who know what they want, and they go for it without hesitation. This article will tell the

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10 Minute Meditation For Instant Relaxation
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10 Minute Meditation For Instant Relaxation


Are you feeling stressed? Are you facing a difficult time at work or at home? Is your mind constantly thinking negative or multiple thoughts at once? Have you heard of meditation but haven’t tried it yet, or aren’t sure how to get started?

This 10 minute meditation can clear your mind, reduce stress and help you feel more in control – and you don’t have to be alone at home to try it!

You will really only need the ability to focus on the present moment, noticing when you are distracted by other thoughts.

Meditation using sound

One of the

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Fig Salad with Roasted Butternut Squash
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Fig Salad with Roasted Butternut Squash

This Fig Salad with Roasted Butternut Squash is the perfect fall salad loaded with leafy greens, fresh figs, crunchy pecans, and creamy goat cheese all tossed with a rich balsamic dressing!

This Fig Salad with Roasted Butternut Squash is the perfect fall salad loaded with leafy greens, fresh figs, candied pecans, and creamy goat cheese all tossed with a rich balsamic dressing!

Oh how I love a good fall salad this time of year to balance out all those cozy comfort food dishes we are all currently enjoying! This salad is loaded with peppery arugula, sweet fresh figs, perfectly roasted butternut squash (with cinnamon!), crunchy pecans, creamy goat cheese and delicious pops of dried cranberries all drizzled with a delicious maple balsamic dressing. I know. There is A LOT going on.

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