Many people aspire to start a business. They crave the freedom of being their own boss and are drawn to the allure of unlimited income potential.
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While you should approach entrepreneurship with bright-eyed and bushy-tailed enthusiasm, you shouldn’t go into it with rose-colored glasses. Society tends to glamorize owning a business, but in reality it’s an intensely challenging journey.
According to the Chamber of Commerce, nearly 20% of small businesses fail during their first year. Half