The first article in this series explained the requirements under the FTC’s current Endorsement Guides that athletes must have “clear and conspicuous” disclosures to endorse a product or promote a business.
But what happens if an athlete does not disclose their relationship in their online advertisements? And what is the business’s responsibility for disclosing relationships in its own advertising business?
This second article presents various scenarios exploring disclosure requirements and detailing important considerations for businesses as they approach endorsement deal negotiation and enforcement.
