BSZ

Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct.

The report was based on data from a survey of 702 owners or managers at businesses with fewer than 500 employees (78% of respondents were owners or managers at businesses with fewer than 50 employees).

Some 47% of respondents said they plan to invest more money in content marketing in the next 12 months and 41% said they plan to keep their content marketing investment the same.

Some 61% of small business owners and managers say their firm has a documented content marketing plan. This drops to 52% among respondents who work for businesses with 20 or fewer employees.

Small business owners and managers say the content types they publish most frequently are product reviews (56% publish at least weekly) and customer testimonials (45%).

Respondents say the content types that are most effective are videos (50% believe to be one of the most effective types), blog posts (41%), customer testimonials (40%), and product reviews (30%).

Some 63% of small business owners and managers say their firm handles content marketing in-house.

About the research: The report was based on data from a survey of 702 owners or managers at businesses with fewer than 500 employees (78% of respondents were owners or managers at businesses with fewer than 50 employees).