Search engine optimisation, commonly referred to as SEO, is a common marketing strategy amongst many businesses. However, there are some brands out there who think SEO is outdated.
If you are unsure what SEO is, it is a marketing method where you optimise your website and help improve its rankings. That includes driving traffic through your content and improving the user experience on the website. These are the rewards of SEO and they will help you generate more sales as a result of the extra traffic visiting your website.
Improves Visibility
One of the benefits of SEO is that it helps to improve organic visibility. To do this, optimising content is required but you must ensure it is optimised with relevant search terms to your brand. For example, a company that specialises in broker scams would need to create multiple pages about broker scams. They would also need to target other surrounding keywords to help drive more traffic.
Increase traffic To Your Site
If you don’t have any traffic visiting your website, you are not going to get any sales. It is that simple. Again, increasing your visibility will help drive more traffic to your website which will return some revenue as well. The more pages you have, the more keywords you can optimise your website for.
Helps Improve User Experience
As stated earlier, SEO is more than just optimising content. It is also about improving the user experience. You need to ensure that the traffic you attract to your website stays there. Users must have a good experience on that website if you want them to enquire or buy a product.
How many times have you bought a product from a website that is slow to navigate? It is probably 0. If your website is slow, you can wave goodbye to those potential customers.
An Advantage Amongst Your Competitors
Another important point to make is that if your competitors are doing it then you should do it as well. If you type for a search term which is a niche you specialise in, do you see your competitors there? If so you need to optimise your content to ensure you are ranking for those search terms.
Even if your competitors are not ranking well for these search terms, it is an opportunity you can take advantage of. There will be less competition and therefore you should be able to rank on the first page much quicker.
Summary
SEO is one of the best marketing methods there is and it is also one of the most profitable. Once you have optimised your website, you will see traffic increase on your website. That will result in more sales. You can also expect the average session duration to increase if the user finds it easy to use your site, encouraging them to browse more products/services. All of these factors are important to ensuring you get more traffic to your website. It doesn’t matter whether your ecommerce brand, a construction company or someone who specialises in online scams, SEO is essential for your business.